PJ’S, the Local Coffee to Compete with Starbuck

Black coffee

Starbuck coffee known as one of American symbols, has 28,218 coffee houses worldwide, even no corner without Starbucks in the USA. More than 2 thousand stores are opened each year which contribute to sales and share prices increasing in recent years. 

Since coffee is one of promising business, many states create their own brand to compete with Starbuck. We easily find grounded coffee beans as a gift or a souvenirs in tourist destination areas across America.

Cappuccino and regular coffee 

I stop by in one of coffee houses when I visited New Orleans, Louisiana last week. The PJ’s is a local coffee shop, founded by Phyllis Jordan (PJ’s) in Carrollton neighborhood, New Orleans in 1978. Since then PJ’S expanded its business to 150 locations across USA.

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Open hours

PJ’S plans to open new 100 franchise in several countries include Vietnam, Kuwait and Malaysia. Coffee business is booming in the South East Asia countries. Now, they have many choices in addition to Starbuck coffee.

PJ’s seems to compete with Starbuck in term of product variations, room convenient and even open hours. Surprisingly, the shop opens very early morning at 5.00 AM weekdays. Hopefully, the competition would bring up quality, variation of drink products and down the price.